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Digital Marketing Mastery: From SEO to Social Media
Course Description:
Navigate the dynamic world of online marketing with this comprehensive course that covers everything from search engine optimization (SEO) to harnessing the power of social media platforms. Understand the nuances of content marketing, email campaigns, pay-per-click (PPC) advertising, and more. With a blend of theory and real-world examples, you’ll be equipped to craft powerful digital marketing strategies that drive traffic, engagement, and conversions.
What You’ll Learn:
SEO Foundations: Techniques to optimize your website for search engines and increase organic traffic.
Content Marketing: Crafting compelling content that resonates with your audience.
Social Media Strategies: Leveraging platforms like Facebook, Instagram, and LinkedIn to expand your brand’s reach.
Email Marketing: Designing effective email campaigns that foster customer loyalty and drive sales.
PPC & Ad Management: Understand the mechanics behind paid advertising on platforms like Google Ads and Facebook Ads.
Analytics and Performance: Using tools like Google Analytics to measure and refine your marketing efforts.
Affiliate and Influencer Marketing: Collaborate with influencers and leverage affiliate marketing to boost brand awareness.