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Content Creation and Curation: Building a Brand’s Digital Voice
Course Description:
Delve into the art and science of content creation and curation tailored for the digital age. This course explores the nuances of crafting engaging online content, from blogs and infographics to videos and podcasts. Learn how to curate content effectively, ensuring your brand’s voice remains consistent, authentic, and resonates with your target audience.
What You’ll Learn:
Content Strategy Foundations: Establishing a clear purpose, audience, and voice for your content.
Blogging Essentials: Techniques for writing compelling and SEO-friendly articles.
Visual Content: Crafting infographics, images, and visual assets that capture attention.
Video Production Basics: Tips for creating engaging video content for platforms like YouTube and Instagram.
Podcasting 101: Steps to launch and maintain a successful podcast series.
Content Curation Techniques: Handpick and share third-party content that aligns with your brand’s message and values.
Monetizing Your Content: Understand ways to generate revenue from your content through ads, sponsored posts, and more.
Measuring Success: Tools and metrics to assess the impact and ROI of your content strategies.